Deadliest Days of Summer Campaign
Introduction
Memorial Day to Labor Day marks the deadliest 100 days for teen drivers. Teen crash deaths increase by 15 percent between Memorial Day and Labor Day, compared with other times of the year.
The good news is that there are positive actions parents can take to help educate and encourage safer behavior from their teen drivers. We’ve put together this campaign — which you can use throughout the summer — to help parents become aware of the resources they can use to help make their teens safer on the roads this summer.
Please use the links at left to download these materials and use them in your own communications to your audiences.
Downloadable Content
Fact Sheet
Teen Driving Video: To download, click on the “V” in the video control bar to access Vimeo and look for the “Download” button below the video once on the Vimeo site.
AAA Washington 100 Deadliest Days News Release
Download Deadliest Days Graphics
